When SEO first began to take hold in the digital marketing world, companies and websites were completely reliant on keywords. Now, of course, search engines use a variety of tools to determine the worth and usefulness of a particular website or page. Still, keywords have a certain level of importance in the SEO game.
That being said, the way that keywords are discovered and used has changed quite a bit. So, if you are still using those old tactics, you can be quite sure that they are outdated. This, in turn, means that your website ranking will drop a fair amount as well.
The good news for you is that you will discover all of the information that you need in the following article. Here, you will find the top tactics for finding and using keywords so that your overall SEO strategy is boosted. This is what you should be aware of…
Use Multiple Keyword Tools
In the early days, the methods for finding high quality keywords weren’t all that relevant. So, while you could find plenty of terms and phrases to use, it was tricky to know whether or not they would have the desired effect. Now, however, there are a number of tools to select from.
This is why you should try to use a variety of keyword discovery tools rather than just relying on one. Understand, each tool has a unique feature that can offer you more insight into just how a particular keyword can be used. So, when you combine all of these details, you are able to form a clearer picture of what the most suitable keywords for your website are.
Of course, amassing these tools and then using them can be a rather frustrating experience. To cut down on any hassle, you may want to rely on an SEO agency like the Shout Agency. Such companies are well-versed in using such tools and thus, know how to identify the best possible keywords within a shorter period of time.
Focus on User Intention
For far too long, people have been focusing on search volume when searching for keywords. Nonetheless, if you dig a little deeper, you will discover that a high volume doesn’t automatically translate to more clicks. In fact, a number of “popular” keywords aren’t actually leading to greater traffic.
Thus, you need to redirect your attention to your users’ search intent rather than just frequently used keywords. So, stop for a moment and think about why someone might be typing a specific search term into a search engine. What answer are they looking for?
You need to recognise that your keyword has to be nestled within relevant content. Otherwise, the user will simply move on. As such, you should avoid using a particular keyword unless you are sure that you can create content that can match your users’ expectations.
Use Keywords That Are Suitable for Voice Searches
It is also important to realise that people are beginning to utilise search engines quite a bit differently than they once did. For instance, a greater number of users are now turning to voice searches to find the information that they are looking for. As you can imagine then, the voice searches are quite a bit different to the text ones.
When people use text in search engines, they focus on short, concise terms. Here, employing short tail keywords can draw people to your results. However, voice searches tend to be a bit longer, often in the form of questions. In this situation, it is the long tail keywords that win out. Therefore, you need to make a greater effort with these type of terms as well.
Look to Your Competitors for Guidance
If you want to know whether a keyword is actually generating traffic, head over to a competitor’s website that uses the same or similar terms. Then, determine whether their level of traffic has consistently increased. It can also help to consider how the keywords have been used and in what context.
If you discover that your competitor has been able to make certain keywords work for them, then you know that they are viable. After this, it is up to you to determine how to use those terms on your site and achieve similar levels of success.
As you can see, keyword research and how they are used has changed quite a bit over the past few years. Fortunately, you now know what you have to do to keep up.
Tags: Shout Agency.